Overview
This is the first draft of Section 2: Target Market. You will have an opportunity to revise this assignment using the instructor feedback for the Final project submission at the end of the semester. You may reference the sample plan in the Marketing Plan module for an example of the level of detail expected for this assignments.
In this section, worth 50 points, clearly identify the target market.
Utilize all forms of market segmentation to describe your target market. Reference your text. This should at a minimum assess the demographic, geographic, psychographic and product usage characteristics of the target markets. It also assesses the current needs of each of the firm's target markets, anticipated changes in those needs, and how well the organization's current products are meeting those needs.
Remember, saying that your company "is for everyone" is not successful marketing! Use the marketing website provided to conduct your research. The ERSI website is a required resource.
Reference your textbook for an example or the example provided in the Marketing plan module. In sample marketing plan provided, target market can be found in 4B and 12A and remember to reference all segments not just demographics.
Use APA Citation style for all quoted and paraphrased material. Proper grammar, punctuation, paragraphs, and spelling are required. Use subheadings to clarify section material. See the sample for an example. Use of any AI generator is prohibited and considered a violation of the Academic Honesty policy and will result in a zero for the assignment or failing the course.