Exploring Contemporary Marketing Challenges in Bahrain & Saudi Arabia

Overview

Instructions:

• This is a mini project for the course Marketing Management
• The mini project resembles simple research following a format
• The sources as references be properly cited
• The format: Font 12, Times New Roman double-spaced and justified.
• Word count should be minimum of 3,500 words.
• Turnitin software of similarity applies, at least 15%.

Questions:

Title: Exploring Contemporary Marketing Challenges in Bahrain & Saudi Arabia

Objective:

Individual student will research and analyze a current marketing issue or trend in Bahrain

or Saudi Arabia, applying marketing management concepts to propose insights and or

solutions.

• Digital Marketing & social media: How local businesses use Instagram/TikTok for brand
• Consumer Behavior: Shifts in shopping habits (online vs. offline).

building

1. Sustainability Marketing: How companies in Bahrain/Saudi promote eco-friendly products.
2. Brand Loyalty: Why consumers prefer global brands over local ones.
3. Retail Trends: The rise of e-commerce platforms in the Gulf.
4. Service Marketing: Customer experience in banks, airlines, or hospitality.

The format:

1: Introduction

• State the chosen marketing issue/trend (e.g., social media marketing, sustainability,

consumer behavior).

• Explain why this issue is relevant in Bahrain or Saudi Arabia today.

Section 2: Objectives

• What do you want to learn or prove through this project?

Section 3: Methodology

• How did you collect data? (Interviews, surveys, observations, articles, social media analysis).
• Number of people surveyed/interviewed.
• Citing sources of secondary data. (Either in-text referencing or Bibliographic entries at the end of

The Research)

Section 4: Findings

• Present the data collected (summaries, charts, or tables if applicable ).
• Highlight key insights.

Section 5: Application of Marketing Concepts

• Link findings to theories from Marketing Management:

• Segmentation, targeting, positioning (STP)
• 4Ps (Product, Price, Place, Promotion)
• Consumer behavior
• Digital marketing strategies

Section 6: Conclusion

• Summarize the main lessons learned.
• Reflect on the importance of research in solving marketing challenges.

Section 7 : Recommendations

• Suggest practical steps businesses could take based on your findings.

References

• List any articles, reports, or websites used.
• Follow a simple citation style (APA or Harvard).

Please keep in mind and write accordingly I write this for school in the GCC countries more specific KSA & Bahrain

this is very important paper : please make sure to cross your tees and dot your dot ; )

Also please, if you could provide me with outline of one page about the paper (the finding and such : that I could use in ppt