Overview
1. Strengthen Integration of Place Marketing Theories
• Revise your literature review and theoretical framework:
• Explain Promotion Mix, FDI Attraction Spectrum, and SWOT Analysis in the context of OPAZ.
• Show how these theories guide your research questions and analysis.
• This doesn’t need internal data yet — you can use textbooks, journal articles, and UNCTAD/OECD/World Bank reports etc.
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2. Methodology Drafting (without data)
• You can outline your methodology clearly:
• Specify which internal documents, interviews, and secondary sources you plan to use.
• Define interview approach (semi-structured, number of participants, type of questions).
• Explain how each tool addresses your research questions.
• You can leave placeholders for spec
What to do:
• Define measurable metrics to evaluate the success of promotional activities.
• Examples: investor engagement, number of leads, campaign reach, conversion to investment.
• Split metrics if relevant for local vs. foreign investors.
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* Address Governance Gap Among Stakeholders
What to do:
• Clarify roles and coordination between stakeholders (OPAZ, Invest Oman, OIA, MOFA, Madayn, etc.).
• Highlight gaps in communication or responsibility.