Overview
After reading Blue Ocean Strategy (book), please prepare a 4-6 page paper where you relate the lessons learned in the book to the five areas of marketing that we are highlighting in this course:
Marketing Planning and the 4 P's (place, price, product, promotion)
Buyer Behavior
Product Development
Audience Segmentation
Each of the five areas needs to be a separate section or paragraph in your paper. This paper is due on the final day of this course.