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Marketing · Studypool

MKT601: Marketing Management

Overview

Select a medium or large enterprise operating in an oligopolistic market structure (e.g., telecommunications, airlines, automotive, fast-moving consumer goods, or tech industries).

The company chosen will serve as the basis for answering the following questions. Each question is worth 10 marks and should be answerable within a two-month study period through research, interviews, and secondary data collection.

Present your assignment in minimum 10 pages and minimum of 3000 words.