Assignment Description:
Innovation is a process
Write a 1500-word essay addressing each of the following points/questions. Be sure to completely answer all the questions for each bullet point. There should be three sections, one for each bullet below. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
This week’s assignment will heighten your ability to recognize new technology opportunities. You will explore the broader context in which innovation occurs and which entities impact implementation. You will examine the key challenges innovation faces and the relationship between the diffusion of innovations and market adoption. Answer the following questions:
- Explain why it is necessary to view innovation as a management process, the importance of “open innovation”, and how both relate to Sergey Brin’s (co-founder of Google) comment that coming up with an idea is easy, but innovation is difficult.
- Analyze the role played by government, universities, and entrepreneurs in innovation.
- How does diffusion of innovations differ from market adoption? Explain how innovation is diffused in a social system over time. Use theories/models from the text or scholarly articles to support your answer. Choose a company in the past decade that convinced an industry to adopt new technology and discuss five factors that influenced this decision.
The following specifications are required for this assignment:
- Length: Approximately 150+ words per essay question (1500+ total for this assignment)
- Structure: Include a title page and reference page in APA style. These do not count toward the minimal word amount for this assignment.
- References: Use the appropriate APA style in-text citations and references for all resources utilized to answer the questions. Include at least three (3) scholarly citations to support your claims.