Overview
Website Selection (Part 1) Choose a small-to-medium business, a site you have permission to audit, or a nonprofit. Write 150-200 words justifying your choice and what you expect to find.
Keyword Research (Part 2) Find 15-20 keywords the site currently ranks for, documenting search volume, position, and the ranking URL for each. Categorize them by intent (informational, navigational, commercial, transactional). Then identify 10-15 keywords competitors rank for that your site doesn't, and flag any pages competing against each other for the same terms.
On-Page Audit (Part 3) Audit title tags and meta descriptions on 10 pages, header structure on 5 pages, content quality, and image alt text. Organize findings in a spreadsheet with columns for: URL, element audited, current state, issue, recommended fix, and priority level.
Link Profile Analysis (Part 4) Document referring domains, backlinks, anchor text distribution, and any toxic links. Compare your profile against 2-3 competitors, then propose 3-5 link building tactics with 10 specific outreach targets and a 90-day action plan.
Recommendations & Roadmap (Part 5) Write a one-page executive summary, build a 2x2 impact vs. effort prioritization matrix for your top 5 recommendations, lay out a month-by-month 90-day roadmap, and define 5-7 KPIs with baselines and targets.
Submission Single PDF with all sections clearly labeled. Spreadsheets embedded or appended.