Overview
this is the 1st draft of Section 3: The Marketing Mix. Update your 1st Draft using the feedback your instructor gave you. You will have an opportunity to revise this assignment using the instructor's feedback for the final draft at the end of the semester.
In this section, worth 50 points, thoroughly describe the four elements (4 P's) of the marketing mix and how you will address them for your product. This will be a substantial part of your project. Detailed and thorough coverage of all of these elements is the key to this portion of the project.
If you have multiple product lines such as a restaurant has appetizers, main dishes, deserts, beverages, etc. Give detailed information for each of the 4 p's as well as a price range for each category. This should be 3-4 pages in length and could be longer depending on the product or service you are marketing. See the sample in the Marketing Plan project to understand the level of detail required for this section.
Use APA Citation style for all quoted and paraphrased material. Proper grammar, punctuation, paragraphs, and spelling are required. Use subheadings to clarify section material. See the sample for an example.