Term assignment instructions
Background
This assignment forms the basis for the rest of your project because the opportunity you select at this stage determines the target market and positioning used in the remaining stages.
A SWOT analysis is a key marketing tool as it identifies such things as the company’s strategic competitive advantage, additional corporate strengths, and weaknesses the company needs to work on and protect them from competitors taking advantage. It also identifies possible markets the firm can enter and the type of entry the firm should undertake. These markets are identified in terms of current size, dollars or customers, expected growth rates and fit with the firm’s strengths and weaknesses. The SWOT analysis also identifies the threats facing the firm from the environments it has no control over so they can plan accordingly using their strengths while shielding their weaknesses.
For the purposes of your project, the opportunity identified in this stage will provide the target market you will discuss in Assignment 3. It will also be used to determine your positioning strategy and build your marketing plan in Assignment 4.
Requirements
Your paper will contain the following information:
- An identification and description of the company’s strengths versus those of the identified competitors.
- An identification and description of the company’s weaknesses versus those of the identified competitors.
- An identification of the various opportunities in the market, what is creating the opportunities and a rank ordering of these opportunities based on market size, either dollars or number of customers, and growth rate.
- An identification of the key threats facing the firm and a rank ordering by magnitude of the threat. These should focus on:
- Competition
- Customer Preferences
- Economic Factors
- Government Regulation
- Technological issues
- Other
- The selection of the opportunity providing the best fit with the company’s strengths and offering the best return given the firm’s strengths and weaknesses.
- List of references supporting your positions.
Format this assignment with 1 inch margins on all sides, 8 pages maximum, with 12 point font. —————————————————————— End of chapter questions
Instructions
Please see the End of Chapter Question below. To answer this question, be sure to review the referenced article, if one is referenced, and the related part of the text. You are to answer this question in 175-200 words without the use of AI tools. As part of your answer, please cite a reference to an article or blog post supporting your position. This article or blog post must be different from the one cited by the instructor in their question and cannot be the textbook.
Question 1
How do grocery stores use consumer behavior concepts to get customers to buy more?
Sneaky Tricks Grocery Stores Use to Trick You
Question 2
What are the major differences between the consumer and business-to-business buying processes?
Question 3
Why is international trade so important to US companies?
How Do US Companies Benefit from Trade
Question 4
Why is choosing the correct segmentation option so important in marketing?
Mastering B2C Data Segmentation
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