Overview
Part 1: The Product
Step 1: Select one of the following products for this assignment for the fictional company ProTech Corporation and name the product. ( My choice is a Robotic Dog )
- A robotic dog: An AI-programmable security dog that will speak with its owner via phone or in person. With cameras and motion sensors, this dog watches your business, barks at intruders, and in a deeply human voice inside the door or window that is trying to be breached, informs the intruder they are calling the police (i.e., unless they use the password) and calls 911 while informing the owner.
- A water purification system/coffee maker: The water system can purify water, removing 99% of the impurities and providing a half-gallon of drinking water. After loading coffee into the other side of the system, it produces quality coffee in a minute.
Step 2: Apply product and place elements to make this product complete by responding to the following:
- Describe the type of product you selected and include product attributes: (1) quality, (2) features, (3) benefits, (4) style, and (5) design.
- Prepare a product line (depth) and product mix (width) for your good. See Exhibit 10.1 in the text.
- Describe the elements of the product’s branding (i.e., brand name, sponsor, and brand strategy).
- Provide a packaging plan and any warranty or copyright involved if applicable.
Unit 8: Part 2: (Continued from Unit 7 Assignment)
Assume Protech Corporation’s new product that you selected in Unit 7 initially used a direct channel of distribution (i.e., producer sells directly to the consumer via their website) to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers. Your task is the following:
Checklist for Part 2:
Step 3: Place (or distribution)
- Provide three different distribution models available for getting the product from the producer to the consumer.
- Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide two to three direct quotes and/or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using the current APA edition in-text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in the current APA format.
- Considering factors like your brand and target audience, explain what type of retailers would best match your new product and why.
- Prepare at least one distribution model that would be most effective for Protech’s new product.
- Explain why it would be most effective.
Part 1 of the paper that is due in Unit 8 should be a minimum of 1.5–2 pages (i.e., 350–500 words) and use the current APA format and citation style. Your paper should include headings, additional title, and reference pages, be original, and have correct spelling, punctuation, and grammar.