TERM ASSIGNMENT 3: BUYER BEHAVIOR
BACKGROUND
In Assignment 2, you identified the opportunity you plan to develop a marketing plan to exploit. This stage is built on Assignment 2 and identifies the specific target market you plan to market towards and their associated buyer behavior.
ASSIGNMENT REQUIREMENTS
Your paper should include the following information:
- A description of the target market you plan to approach. This should be done using one segmentation method.
- A discussion of the level of involvement exhibited by the buyer i.e., limited or extended problem solving.
- A description of the primary trigger for purchasing the product.
- Whether the information search conducted by the buyer is internal or external and the main factors impacting the search process.
- A discussion of how the buyer will evaluate the various alternatives in front of them. This includes identifying the universal, retrieval, and evoked sets.
- A discussion of the purchase type and method, i.e., where the customer will purchase the product and how they will pay.
- A discussion of the post-purchase actions that will be taken by the marketer to build loyalty and lessen undesirable buyer behavior related to post-purchase dissonance.
- A discussion of the various factors, psychological, social, situational, and marketing mix-related, that will influence buyer behavior.
Format this assignment with 1 inch margins on all sides, 8 pages maximum, with 12 point font.
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End of chapter questions
INSTRUCTIONS
Please see the End of Chapter Question below. To answer this question, be sure to review the referenced article, if one is referenced, and the related part of the text. You are to answer this question in 175-200 words without the use of AI tools. As part of your answer, please cite a reference to an article or blog post supporting your position. This article or blog post must be different from the one cited by the instructor in their question and cannot be the textbook.
QUESTION1
Why is big data so important to marketers?
QUESTION2
Why is branding so important?
What is Branding? Understanding Its Importance
QUESTION3
What’s the best way for a company to extend the maturity stage of a product?
11 Effective Product Life Cycle Extension Strategies
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After you are done, I’ll provide the five questions and they need an answer within 90 minutes!!