Overview
Hi! I need help completing my Marketing Research Final Report, worth 190 points total. I'm uploading the following for you to reference:
📎 **Uploaded Documents:**
- The Final Report Guide PDF (rubric/instructions) — please follow this closely for all required sections and formatting
- Previous project files that contain relevant data, charts, and pie charts I've already created — use these to pull any visuals or findings that are relevant
- My raw survey data — please use this to run or reference the required statistical analysis (correlations, t-tests, ANOVA, chi-squared, regression, etc.)
**The report must include all of the following labeled sections:**
1. Executive Summary
2. Purpose / Research Objective
3. Research Questions
4. Research Background
5. Conceptual Model & Hypothesis (box and arrow model)
6. Research Methodology
7. Respondent Profile
8. Findings (bar/pie charts, histograms, word cloud, cross tabs, statistical analysis)
9. Interpretation & Summary of Findings
10. Study Limitations
11. Appendices (survey export + all open-ended comments)
**Key formatting notes from the rubric:**
- Max 20 pages, use space efficiently
- Bold headings, short paragraphs (bullets are okay but don't overdo it)
- No first-person ("I" / "me") — write formally (e.g., "The research shows...")
- Use past tense throughout
- Charts/visuals should be incorporated where appropriate
- Focus on quality over quantity
Although I’m uploading past assignments (regression and ANOVA), please note that the raw data is the most accurate source. Use the raw survey data to create all tables, including ANOVA, chi-square tests, regression, and any other analyses. I will also upload a document with the survey questions to provide context. The Excel file contains the raw survey data, and there are two Excel files that contain raw data—one for labels and one for values (both titled Customer Service Experience Survey). Please use both of those when working with the data.
Please use ALL uploaded documents together to build the most complete and accurate report possible. Let me know if you need any clarification!