Overview
In this unit, you will start working on Part 1, encompassing checklist items 1–6 of your assignment due in Unit 10. Note: You will complete Part 2, encompassing checklist items 7–9, in Unit 10 and submit both parts (items 1–9) as one PowerPoint presentation with audio and notes in Unit 10.(Please exclude audio and include only audio notes - Please see attached for scenario)
Unit 9 Part 1, you will implement the promotional mix — advertising, public relations, sales promotion, and social media — to achieve the company’s marketing goals.
Address each section below and defend your rationale for each section.
Part 1 Checklist (1–6):
- Provide an advertising strategy using a combination of traditional and contemporary advertising.
- Prepare a public relations plan using two PR tools.
- Apply two types of sales promotion.
- Prepare a social media plan using two social media platforms.
- Describe how the four AIDA concept stages are to be addressed.
- Describe how you will measure and evaluate your results from each promotional mix element.
Your PowerPoint presentation should use Standard English to address the above checklist items and include audio notes below each slide that are clear and concise. There should be no more than one or two short citations with accompanying references in the presentation. Each slide should have no more than 4–6 bulleted talking points with the accompanying audio notes below each slide.
Part 2 Checklist (7–9):
- Prepare three pricing strategies based on the information in the case study.
- Calculate the break-even point for product units and revenue based on the following financial scenarios.
- Retail Price Per Unit = $7.00
- Monthly Fixed Costs = $50,000
- Variable Cost per unit =$4.00
- Retail Price Per Unit = $6.50
- Monthly Fixed Costs = $50,000
- Variable Cost per unit =$4.00
- Retail Price Per Unit = $7.00
- Monthly Fixed Costs = $50,000
- Variable Cost per unit =$3.50
- Prepare a brief code of conduct that the company should institute to ensure that all personnel adhere to the founders’ values in (1) promoting and (2) pricing the product, (3) at home, and (4) abroad.
Your PowerPoint presentation with audio should use Standard English to address the checklist items 1–9 and include audio notes below each slide that are clear and concise. There should be no more than one or two short citations with accompanying references in the presentation. Each slide should have no more than 4–6 bulleted talking points with the accompanying audio notes below each slide. Use 24-point Times New Roman or Ariel font.
Please exclude audio and include only audio notes