Question 1
Instructions:
There are three discussion topics. Choose any two topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday. Make value-added reply posts to at least two of classmates by 11:59 p.m. Eastern Tuesday. A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit. Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content.
See the grading rubric for specific criteria and expectations for the discussion assignment.
TOPIC 1: AMA Definition of Marketing
PROMPT: Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers. Then, give one example of how you were influenced to choose an offering based on one of these components.
TOPIC 2: Societal Influences
PROMPT: Reflect on how the "prepared meals" industry demonstrates societal influences. Identify a local traditional food service business (such as grocery and restaurants), and describe how they are responding to the new market opportunity. How does this relate to a customer's perceived value?
TOPIC 3 : Perceptions of Marketing
PROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner's organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations? How have you perceived marketing in the past?
