Overview
Digital marketing uses combinations of digital tools such as websites, online videos, email, blogs, social media, mobile ads, mobile apps, and other digital platforms. It seeks to engage consumers anywhere, anytime via their computers, smartphones, tablets, smart TVs, and other digital devices. Marketing organizations are spending more money on digital and social media marketing for one simple reason—more and more people are spending more and more of their time on these platforms.
Social media is changing the marketing efforts of organizations of all sizes. The ability to share, tweet, and interact on any kind of online site is now almost a given. Thanks to social media, personalized interactions between brands and consumers are fast becoming the new normal in the online world.
Watch this video about Gearhead OutfittersLinks to an external site. (select "CC" for closed captions) and think about the importance of social media to small and medium businesses. Then respond to the following points and questions.
In your original post, Choose a company that you like, and then answer the following: The COMPANY I LIKE TO USE IS "APPLE"
- How does this company use social media to engage with consumers and build its brand? Do they use a website, Instagram, Twitter, etc.?
- Describe one content marketing technique that this company uses to build relationships with its customers. (Before responding, gain an understanding of Content Marketing techniques discussed on pages 442-443 in your text.)
- Does this company brand ambassadors?