Overview
This second phase of the consumer research project this term will expand on your first project phase assignment, with a focus on primary research via a qualitative method. AA2 is an individual assignment to collect qualitative data (via individual consumer interviews) and summarize qualitative data.
Please remember to create a cover page (with your name and photo, as well as descriptive details such as class name and assignment), followed by a one-page summary of your self interview, a one-page summary of your consumer interview with another person, your consumer/customer profile, and your transcript of the interview recording that you had with the other person)...
Former Student Examples (to get a high-level idea of formatting, etc.); please note that instructions/guidelines can change from semester to semester. Be sure to follow the instructions posted this term and produce/submit original work:
Attached is my first submission for AA1.