Overview
D4 Writing Prompt: Module 4 Discussion Activity (Amplified Word-of-Mouth):
Do buzz, guerrilla, and viral marketing influence consumer attitudes and choice? Why or why not? Find and share one example of a marketer’s attempt (successful or unsuccessful) to use buzz, guerrilla, or viral marketing to influence consumer attitudes and choice. Explain why you believe it was or was not effective.
* Remember to cite sources and also reply to at least one classmate's post, in addition to your main post. Reminder: Please carefully review the instructions, topic/prompt, and rubric for this graded task, and note that LMS Discussions are graded more like academic papers (rather than casual conversations) in this course.
Note: The LMS Discussions are viewable by the entire class and are intended for everyone to read different perspectives and further reinforce course concepts.
You may click on the following link (PDF file) and for a review/reminder of the full guidelines/instructions
- Click Reply below to add your initial discussion post.
- Your initial discussion post should be about 300-500 words in length, reflecting on the prompt above.