Overview
Has technology improved consumers’ access to information when searching for product and service information? Why or why not? Identify and share examples of two consumer search technology tools that you believe has or has not improved consumer access to information. Explain how consumer marketers can use those same technologies to improve consumer experiences.
* Remember to cite sources and also reply to at least one classmate's post, in addition to your main post.
Reminder: Please carefully review the instructions, topic/prompt, and rubric for this graded task, and note that LMS Discussions are graded more like academic papers (rather than casual conversations) in this course. Note: The LMS Discussions are viewable by the entire class and are intended for everyone to read different perspectives and further reinforce course concepts.
Click the following link (PDF file) and for a review/reminder of the full guidelines/instructions (same as D1) for the Discussion activities on the LMS:
- Your initial discussion post should be about 300-500 words in length, reflecting on the prompt above