Instructions
Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday).
Answer in at least 150 words total, and at least 50 words per classmate reply.
Your response to each classmate must have depth, such as providing specific examples to back up why you agree with the classmate points, offering additional detail, concepts, an alternative point of view, elaborating with cited sources. Be sure to add detail to your replies!
- How is social media defined in 2026, what are some major platforms? How is it different than other forms of media?
- What is UGC (user-generated content) - give an example of a brand you find online that did an effective UGC campaign
- What are some of the specific ways you should decide which platforms your brand should be active on?
- What is virality in social media?
Instructions
Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday).
Answer in at least 150 words total, and at least 50 words per classmate reply.
Your response to each classmate must have depth, such as providing specific examples to back up why you agree with the classmate points, offering additional detail, concepts, an alternative point of view, elaborating with cited sources. Be sure to add detail to your replies!
- What are some of the reasons ethical and legal issues can arise on social media?
- What is trendjacking? Give an example of a brand that did this
- How could a social media policy help with your employee social media behavior?
Instructions
Complete the assignment posted by your instructor. Answer in at least 250 words.
- Sign-up and familiarize yourself with a new social media platforms you are not familiar with - LinkedIN should be one of them if you are not familiar. TikTok, Reddit could be a choice as well
- What is your experience as a new user, what type of content stands out on the platform?
- What types of brands or advertisements do you notice? What type of opportunities do you think this platform would offer for a brand marketing team?
Instructions
Complete the assignment posted by your instructor. Answer in at least 250 words.
- If you were starting as head of social media for a new company, what are some of the areas you'd focus on with your social media team to ensure your content and strategy is legal and ethical
- What are some of the ways you will be careful utilizing your customer content? How will you ensure you get permission to post content and respect copyright?
- Review this article and summarize how a brand could avoid a similar issue: https://www.cnn.com/2014/04/10/showbiz/katherine-heigl-duane-reade-lawsuit/index.html