w4 Selected Topics: Digital Tools for Innovation & Career Success

1-Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words and reply to at least two classmates with 50 words each.

1. In your own words, what is Paid Social Media? Why is it extra important for social media marketers today?
2. What is retargeting, related to social media advertising? Why can it be very effective?
3. Give an example of a social media ad you've seen or engaged with, or find one on a social platform and describe why you believe it effective or not?

Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words and reply to at least two classmates with 50 words each.

1. Why is it so important to work on effective social media writing with your content?
2. What is the difference between brand voice and tone?
3. Give an example of a brand you believe has great brand voice and tone. Give specific reasons why, or any changes you'd make to improve their writing?

Assignment 1

Instructions

Instructions

Complete the assignment posted by your instructor. Answer in at least 250 words.

For the company you chose to focus on this class, describe social media advertising strategy you would focus on:

1. What social media platforms will you run ads? Be specific why the platform makes sense for your product/service and target market
2. What is a Call-To-Action button in social advertising? What kind of buttons would you use in your ad? For example, if you are promoting an app, you probably want people to download (hint).
3. How will you measure success? What is ROI in advertising?

Be specific to explain why each of your decisions makes sense for your product/brand

Assignment 2

Instructions

Instructions

Answer in at least 250 words.

For the brand you choose to focus on in this class, apply the following:

1. What are the 6 C's of effective writing from our chapter? Next to each, explain what you will do to work on the most effective social media writing for your business
2. What will you focus on for your brand voice? Be specific, what matters for your brand and audience you're targeting?
3. Explain some social media tools you will use in your writing/content. Hint: there are some referenced in our chapter and slides