Selected Topics: Digital Tools for Innovation & Career Success

1-Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words, and reply to at least two classmates with 50 words each.

1. Describe some of the characteristics of an online/social media personal brand. What are some of the ways you would begin to build a personal brand for a company or individual?
2. Explain what these steps mean in your own words and why they are important for building an online brand:
   1. Conducting a social media audit
   2. Develop consistent brand image/voice
   3. Identify strategy / what makes you unique?
   4. Writing and content creation
   5. Using Data / analytics

• 2-Instructions

  Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words, and reply to at least two classmates with 50 words each.
  1. Describe some of the social media positions/roles companies are often hiring for, and you may either apply for or hire for in a social media career
  2. Research roles on LinkedIn (search jobs for specific social media keywords) - describe some of the roles you are finding and what types of requirements each has for the job and applicants
  3. What are some of the important ways you can prepare to apply for a job in social marketing?

     3-Instructions

     Complete the assignment posted by your instructor. Answer in at least 250 words.Remember to cite any sources.Select a brand you will be Head of Social Media for in this class and relate your assignments to.
     1. Imagine you were on your first day in the job and you need to identify how to build their personal brand on social media. After reading the chapter, what would be some of the steps you would take?
     2. What is a social media audit and how could it help you?
     3. How would you decide which platforms to be active on? And, how will you plan the best writing (such as captions, blog posts etc) and content creation (video, photo etc) for each?

     4-Instructions

     Complete the assignment posted by your instructor. Answer in at least 250 words.
     1. How can you integrate your brand Diversity and Inclusion efforts into your social media? Why is this important?
     2. Find an example of a brand that has promoted their diversity and inclusion approach/statement/events etc. on social media, how did they do this? Why do you think it was effective?
     3. How does social media create a strong opportunity for brands to communicate their stance on areas like diversity and inclusion? How would you do this if you were heading social media at a brand?

        5-Instructions

        Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words with 50 words each per classmate.1. Explain are some digital tools (can include AI tools) brands are using for monitoring their presence online or handling crisis management scenarios? 2. What are the benefits of monitoring and listening? Give a SPECIFIC example of how it could help a brand in a certain scenario3. Give an example of a brand crisis and how a tool could help them through the situation / monitoring customer conversation

     6-Instructions

     Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words with 50 words each per classmate.1. Explain what a SMART goal is and why it is a valuable framework in any type of marketing/business goal-setting2. Explain the types of influencers from our chapter, how would you select an influencer for a brand you're working with?3. Give an example of an influencer campaign you find online and why you found it effective

• 1. 7-Instructions

     Complete the assignment posted by your instructor. Answer in at least 250 words.For the company you chose to be Head of Social Media for, complete the following:
     1. Create a vision and mission statement
     2. Do a simple SWOT analysis for your brand - what digital tools can help you achieve your goals
     3. Explain some of the goals, key audiences, strategies and tactics you would begin to outline in your first month on the job

     8-Instructions

     Complete the assignment posted by your instructor. Answer in at least 250 words.For the company you are head of social media for
     1. Give an example of a marketing campaign you believe influencers would be beneficial for
     2. Explain how you would select the influencers. Use specific examples of the types of influencers from our chapter (for example, micro, nano etc?)
     3. How would you measure success? Apply to the SMART goal framework