Overview
In this assignment, you will explore how marketing concepts apply in real-world scenarios by evaluating an AI-generated marketing plan. Instead of creating a full marketing plan from scratch, you will use an AI tool (such as ChatGPT, Google Gemini, Claude, etc.) to generate a marketing plan for a product, service, or business of your choice. Pick ONE of the options below:
- Think about a new product or a new product line that you think would be a great addition to an existing company. Using any AI tool, enter a prompt such as: “Write a marketing plan for a [new product or new product line idea] for the [list existing company].”
- Think about a new service that you think would be a great addition to an existing company. Using any AI tool, enter a prompt such as: “Write a marketing plan for a [new service idea] for the [list existing company].”
- Think about a business you would realistically want to own (e.g., a coffee shop, fitness studio, boutique, or local bar) and create a prompt such as: “Write a marketing plan for a [type of business] in [location].”
Once the plan is generated, your task is to critically assess it using concepts from our Introduction to Marketing course. Consider how well the plan addresses key topics such as target market, segmentation, positioning, the marketing mix (4 Ps), and customer value. Identify strengths, weaknesses, and any areas where the plan is unrealistic, incomplete, or missing important marketing principles.
The goal of this assignment is not to rely on AI for answers, but to apply your understanding of marketing concepts to evaluate and improve AI-generated content—a skill that is increasingly important in today’s business environment.
After generating the plan, your task is to critically evaluate it using concepts from our Introduction to Marketing course. In no more than 250 words, write a short analysis that includes:
- Type of product, service, or business you plan to open / introduce to the marketplace. (i.e. Chicken Bacon Burger for McDonalds, a new fitness trainer/coach, a "connections" app for adults to connect with others who share common interests, or a flower shop in Doral)
- A brief description of the business and target market identified in the plan
- An evaluation of how well the plan applies key marketing concepts – including segmentation, target market, positioning, and the 4 Ps: product, price, place, promotion)
- At least two strengths of the AI-generated plan
- At least two weaknesses or areas for improvement
- One specific recommendation to improve the marketing strategy.
- After your evaluation, copy/paste the full marketing plan written by AI - this portion is not included in the suggested word count!
You may write your response in paragraph or bullet format.