Selected Topics: Digital Tools for Innovation

1-Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words and reply to at least two classmates with minimum of 50 words.

1. What is Audience Segmentation, in your own words, after reading the chapter? Why is it important in social media community building and social media advertising?
2. What are demographics and psychographics? How can you also focus on platform specifics when targeting an audience?
3. What are primary, secondary and emerging audiences in social media?
4. Give an example of a brand that targeted you in an ad recently, how do you think they segmented and thought you may be interested in their product/service?

2-Instructions

Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer's posts (by Sunday). Answer in at least 150 words and reply to at least two classmates with minimum of 50 words.

1. What are some of the important aspects of building a content strategy for your online presence?
2. Research and provide an example of a brand that has strong social media, explain why
3. Find an example of a company that has poor online presence, what digital tools could help them improve this?

   3-Instructions

   Answer the following in at least 250 words.For the company you chose to focus on, define your segments.
   1. 1. What does your key target audience look like?
   2. Describe demographics in detail, psychographics and primary/secondary/emerging audiences
   3. How will you customize content to reach them?
   4. How will you use this information in building social media ads? Refer to anything you learned in our in-class exercise around building instagram ads as well

   4-Instructions

   Complete the assignment posted by your instructor. Answer in at least 250 words.For the company you chose to focus on, complete the following:
   1. Explain how you will manage your content calendar for your social media presence
   2. Research and give examples of some tool(s) that will help you manage your calendar. What is the tool called? What types of features does it offer that are helpful for your social media presence to be efficiently managed?
   3. Provide 4-5 examples of what the brand voice and content guidelines will be for your brand. Be specific to why it matters for your brand