1st Week Discussion
Instructions:
There are three discussion topics. Choose any two topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday. Make value-added reply posts to at least two of classmates by 11:59 p.m. Eastern Tuesday. A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit. Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content.
See the grading rubric for specific criteria and expectations for the discussion assignment.
TOPIC 1: Channel Partners
PROMPT: Based on your readings this week, what would be your top three criteria for evaluating the performance of supply chain partners? Be sure to cite the reading in your response.
TOPIC 2: Supply Chains
PROMPT: Choose a product that you used today. Look up where it was made and the different channel partners used to deliver that product to you. Are you surprised?
TOPIC 3: Pricing
PROMPT: Describe the concept of price bundling. Why might a company initiate this pricing strategy? Give an example of a company for which you are a customer that implements price bundling and how the combined pricing strategy affects customer behavior. (Think about the telecommunications industry, restaurants, software, etc.)
2nd Week Discussion
There are three discussion topics. Choose any two topics.
Post your main topic responses by 11:59 p.m. Eastern Saturday. Make value-added reply posts to two of your classmates by 11:59 p.m. Eastern Tuesday. A minimum of two reply posts is required, but three or more value-added replies to classmate threads may earn maximum credit. Respond to each topic as a separate thread, and label your post by topic number so that it is clear which topic is being discussed.
Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response. A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses. For maximum credit, you will need three or more posts or references. You will also need a minimum of two references to support your reply responses to classmates. For maximum credit, you will need three or more posts or references.
Regarding sources: Internal sources include the material in our course content. These references are for the marketing concepts in the topic. External sources include the research you perform in order to apply the marketing concepts to products/services, competitors, industries, and customers. Use the marketing experts in our course content.
See the grading rubric for specific criteria and expectations for the discussion assignment.
TOPIC 1: Emerging Technologies
PROMPT: In your readings this week you will learn about some existing and emerging technologies and how they can be used to improve marketing and the customer experience. Choose one of the following technologies:- Artificial intelligence
- Chatbot
- Extended reality
- Voice marketing
Visit ANA Futures to learn about these technologies or another technology that may be new to you. Describe an experience you may have had with this technology as a consumer and how it affected your experience with a company.
TOPIC 2: Ready for Future Customers?
PROMPT: Using the product or service you selected for your written assignments, consider how will your client market this product/service to potential customers in Generations Z and Alpha? Is your client ready to do so?
- Refer to Figure 4.2, the Technology Compass. Assess your client using or across the six aspects of the compass Chapter 4 Digital Divide in Marketing 5.0. How well do the technologies currently implemented by your client for this product/service provide personal, social, and experiential customer solutions? What changes would you recommend for the future (5-10 years)?
