Overview
Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company. Using a publicly traded, global company of your choice will provide you with access to a greater amount of information to complete this assignment. As you research this company, apply the theoretical learning from this course.
In this presentation, you will propose a new marketing plan for an existing product offered by the company. Your presentation will include the following information:
- Company introduction: Introduce the company and product to the audience.
- Competitive Analysis: Inform the audience of your selected company’s competitors, and how each is differentiated. Identify two strengths and two weaknesses of the selected company, compared to a minimum of two of the company’s competitors’ strengths or weaknesses.
- Proposed Marketing Strategies: Describe the product of the company you selected for the marketing plan. Describe the current pricing strategy and describe if you will change the strategy. Describe the current promotional strategy (traditional and digital) and address if you will change the strategy.
- Competitive Advantage: Identify whether the company has a competitive advantage in each of the areas of the four Ps. Remember that the company could have a competitive advantage in one area and not in another. Include supporting rationale.
Your PowerPoint presentation should be at least 8 slides in length, not counting the title and reference slides. For each content slide, be concise; use bullets, graphics, and images to entice engagement from your audience.For each content slide, you must utilize the slide notes by proving a written explanation of the slide topic(s) in detail. You must use at least one source from the CSU Online Library to support your presentation. Follow APA Style when creating citations and references for this assignment.
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Choose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple international markets. Research how the chosen organization distributes its products across different markets. Consider both physical (retail, wholesale) and digital (e-commerce, direct-to-consumer) channels. Describe the marketing distribution channels and explain whether you would change the distribution channels or not. Include any challenges the company is facing with distribution strategies and provide potential solutions. Include a description of key logistical aspects such as warehousing, inventory management, transportation, and supply chain coordination.
Begin with an introduction. Your essay must be at least one page in length, not counting the reference page. You must use at least one source to support your essay. Follow APA Style when creating citations and references for this assignment
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Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product:
- Explain potential ethical issues that could be involved in marketing this product to consumers.
- Summarize product strategies that could be used by the organization.
- Summarize pricing strategies that could be used by the organization.
- Summarize traditional and digital marketing promotional methods that could be used by the organization.
Be sure to begin with an introduction and end with a conclusion.
Your response must be at least two pages in length, not counting the reference page. If sources are used, follow APA Style when creating citations and references for this assignment.