Overview
Develop a PowerPoint Presentation: Advertising to Reach a Targeted Audience in Healthcare Communication. Think of a service for a hospital (Example Children's Services). Develop a slide for each phase of reaching the target audience of the service that you selected and describe how you would apply this concept to reach your target audience:
Identify the Target Audience
- What specific group are you trying to reach? (Patients, Healthcare Providers, Policymakers, or the general public?)
- Describe the demographics of this group.
- Understand the audiences preferences and needs by conducting surveys, focus groups, and interviews to gain insight.
- Analyze data from healthcare date bases, social media, and other sources (give an example of sources.
- Develop a clear, concise message that is relevant to the service that you are marketing
- Describe the channels of communication that you will use to reach the audience: social media, email, newsletters, healthcare publications, community events
- Collaboration (physicians, influencers in the community, and patient advocacy groups
- How will you monitor, evaluate and get feed back?
- How will you ensure compliance with healthcare regulations and be culturally sensitive?
- Conclusion and follow-up - What method will you use to follow-up and revise any future advertising of this service?