Overview
Case Study - Ethics in Health Care Advertising
Purdue Pharma, a pharmaceutical company, launched OxyContin in 1996. It was marketed as revolutionary painkiller with a lower risk of addiction due to its time-release formula.
However, OxyContin became one of the most widely abused prescription drugs in the United States, contributing significantly to the opioid crisis.
- Research Purdue Pharma and OxyContin advertising campaign.
- What were their marketing tactics?
- How did the advertisements fail to expose the risk?
- Who was the vulnerable population targeted?
- What were the consequences of this advertising campaign?