Overview
Title: Chart/ Matrix
At the foundation of the marketing plan are metrics. Based on certain metrics, statistics, and other knowledge gained through an investigation/ analysis of the organization/ marketplace, a marketing plan is created.
For the following assignment, create a chart/ matrix that lists four (4) of the most important metrics/ statistics that an organization should analyze before creating a marketing plan. Then briefly describe/ detail how each metric/ statistic is important to understand in the creation of a marketing plan.
Assignment Guidelines
Use APA Style Guidelines to write your paper and for references.
Paper should be 2-3 pages long, apart from the title page and the references page.
Include at least three (3) references.
ØRemember, you must cite every reference you include in your paper.
ØUse references and citations for all work that is not originally yours.
Use proper English and avoid jargon.