Overview
Title: Influencer Marketing
Based on what we have learned in this course, compose a 4-6 page document that presents the following:
- Define what influencer marketing is and explain its significance in contemporary marketing.
- Identify three different types of influencers and platforms commonly used.
- Evaluate ethical issues in influencer marketing.
Assignment Guidelines
Use APA Style Guidelines to write your paper and for references.
Paper should be 4-6 pages long, apart from the title page and the references page.
Include at least three (3) references.
ØRemember, you must cite every reference you include in your paper.
ØUse references and citations for all work that is not originally yours.
Use proper English and avoid jargon.