Overview
How would CK Prahalad & Roger Crisp each evaluate the FINGERHUT PRICING STRATEGY CASE?
IN YOUR OWN WORDS, develop moral evaluations for each theorist.
1. FRAME THE CASE: Identify & describe the main features of the case.
2. DEVELOP THE THEORIST'S REASONING: Identify & describe the theorist's main concepts and explain how they work together to create a particular theoretical perspective.
3. APPLY THEORIST'S REASONING TO THE CASE: Explain why particular features of the case are relevant to shaping the theorist's perspective.