Overview
Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. The chosen company for this assignment is “HelloFresh”.
Essay must address the following points and questions:
- Briefly describe HelloFresh and the types of products it markets.
- Explain direct (or targeted) marketing and how HelloFresh uses the strategy for advertising their products.
- Explain two types of unethical pricing practices and support such practices with examples. Is HelloFresh guilty of unethical pricing? Offer an example of HelloFresh's pricing to validate your assessment.
- Determine how HelloFresh contributes to knowledge regarding targeted marketing ethics. How does it inform or illustrate concepts you have learned in this unit?
Essay must be three to four full pages, double-spaced, not counting the title and reference pages. Must use at least three outside sources to support your review. Adhere to APA Style, including in-text citations, introduction, and references for all sources used. No abstract is needed.
Professor recommended research resources:
- Standford Encyclopedia of Philosophy (SEP) This is a fantastic peer-reviewed database of articles on virtually every topic in philosophy. Not only do the articles provide you with a good general overview of the state-of-the-art, but you can use their bibliographies to track down articles and books to utilize when writing your essays. Here is a link to SEP's entry on Business Ethics.
- Philpapers.org This website has cataloged virtually every philosophical book or article that has been written in the past 40 - 50 years. Sometimes the authors have uploaded pre-print copies that you can download for free as a PDF. Here is a link to their section on Professional Ethics.