Overview
Develop an effective campaign message and communicate it to targeted voters across the state. This assignment requires that you apply the abstract concepts regarding effective campaigns in Texas to a fictional candidate. This assignment requires you understand the importance of political participation, personal responsibility and effective communication.
Description of Assignment: You have been hired to be the campaign manager for a candidate who is running in the 2022 general election to be the next Governor of Texas. As campaign manager, you need to develop the campaign plan based on the four of the five (do not worry about campaign organization) components of a modern campaign discussed in the lecture notes. In your paper, please address the following:
Candidate: A description of the qualifications (personal and professional) of the fictional candidate you will be working for. Create the biography for your candidate, including name, experience, history and characteristics (include political party) for your candidate.
Campaign Message: Select one of the campaign messages in the notes and talk about how it will be used in your campaign- it should be a good fit for the candidate you describe.
Campaign Strategy: Explain what types of voters are likely to vote for you (based on candidate qualities and campaign message).
Campaign Resources: Explain what types of people are most likely to donate money to and work in your campaign.