Overview
Imagine that you are vying for the marketing bid of an organization. For this assignment, you will utilize the sport marketing mix and create a PowerPoint presentation that will be used as your campaign proposal. You will need to address the following prompts:
- Identify the sports product or service that you previously selected in Unit III. Provide a brief description.
- Identify the concepts and strategies utilized in the pricing of your sports product, service, or event.
- Discuss how you might promote your product or service. Provide at least two examples.
- Prepare a pricing plan that will explain the various pricing options available in the sports marketing mix for your sports product, service, or event.
- Explain how you might place your product or service to gain the most attraction and interest.
- Discuss the pros and cons of sport sponsorship.
Below are some pricing concepts and strategies that you may want to include in your presentation. You are not required to include all of these items; they are just here to help inspire your presentation:
- competition: price/non-price, consumer demand, elastic/inelastic, fixed/variable costs
- discounts: quantity/seasonal, economy, internal/external factors
- price: adjustments/reductions, sales, social concerns, and technology
Support your presentation with at least one image or graphic.
Your PowerPoint Presentation must be at least eight slides in length, not counting the title slide and references slide. You will need to provide speaker notes for each slide or an audio recording for each slide. Include at least two sources to support your findings. All citations and references used must be referenced and cited per APA Style.