Overview
Section A)
Select one of the main components of the strategic planning process. The components include mission statement, vision statement, values statement or guiding principles, SWOT analysis, competitive advantage, long-term strategic objectives, strategies, short-term goals/priorities/initiatives, and action items/plans. Describe the importance of the component you selected, who it benefits, and how it might work within the HCBHC’s strategic planning process.
Section B
Submit a 2-4 page strategic plan for the Harbor City Behavioral Health Center per the following guidelines:
- Use the provided template located in the HCBHC media to create your strategic plan for HCBHC. The provided template can be edited/tailored as required for your strategic plan.
- Provide clear and measurable objectives for the Harbor City Behavioral Health Center and identify potential key performance indicators.
- Describe what the essential goals should be for HCBHC to address in the coming year, short run (1-3 years,) and longer term with respect to the targeted improvement areas and new efforts to provide services to the community.
- Describe the process to market, implement, and assess your strategic plan. Make sure to include how you will evaluate progress on the strategic plan objectives.
- Resources:
- Burns, L. R., Bradley, E. H., & Weiner, B. J. (2020). Shortell and Kaluzny's health care management: Organization design and behavior (7th ed.). Cengage.
- Chapter 10, “Strategy and Achieving Mission Advantage” (pp. 241–276)
- Aburmishan, J. N., & Baum, N. (2022). Strategic planning for healthcare organizations.Links to an external site. Physician Leadership Journal, 9(4), 40–43. https://doi.org/10.55834/plj.6555794318
- Mautone, J. A., Wolk, C. B., Cidav, Z., Davis, M. F., & Young, J. F. (2021). Strategic implementation planning for integrated behavioral health services in pediatric primary care.Links to an external site. Implementation Research and Practice, 2. https://doi.org/10.1177/2633489520987558
- Chapter 10, “Strategy and Achieving Mission Advantage” (pp. 241–276)