Killing Us Softly
Use the worksheet to explore the ways media influences our perceptions.In this assessment, you will further explore the psychological processes that lead to stereotypes, in particular the way media portrays stereotypes. You will use the video Killing Us Softly 4: Advertising's Image of Women to discuss how the images we see every day affect the stereotypes and biases that exist in our culture.
Preparation: If you haven’t already, before completing the worksheet for this assessment, watch the video, Killing Us Softly 4: Advertising's Image of Women.
Be sure to read the section on sociocentric thinking that is under Qualities of the Thinker on the University's Critical Thinking website.
Download and review the Killing Us Softly Worksheet [DOCX]. You’ll submit the completed worksheet for your assessment.
Instructions: The purpose of this assessment is to think critically about how biases and stereotypes are formed.
Using the Killing Us Softly Worksheet, complete the following:
- Connecting Concepts: Describe the effects of culture, ethnicity, and diversity on the human experience.
- Thinking Errors: Describe the relationship between common fallacies in thinking and inaccurate conclusions.
- Self-Reflection: Describe the potential for prejudice and discrimination in oneself and others.
- Bias and Communication: Describe the relationship between culture, value, bias, and misunderstandings in communication.
- Diversity and Careers: Describe the importance of working effectively in diverse work environments.
Throughout the entire worksheet, you will be expected to:
- Use the MEAL Plan Paragraph Organization to put together ideas to create effective paragraphs.
- Identify concepts of culture, ethnicity, and diversity studies.
- Attempt APA style citations. Visit Evidence and APA for help.
- Write using a clear purpose, organization, tone, and sentence structure.By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
- Competency 1: Describe the effects of culture, ethnicity, and diversity on the human experience.
- Describe the effects of culture, ethnicity, and diversity on the human experience.
- Competency 2: Describe the relationship between common fallacies in thinking and inaccurate conclusions.
- Describe the relationship between common fallacies in thinking and inaccurate conclusions.
- Competency 3: Describe the potential for prejudice and discrimination in oneself and others.
- Describe the potential for prejudice and discrimination in oneself and others.
- Competency 4: Describe the relationship between culture, value, bias and misunderstandings in communication.
- Describe the relationship between culture, value, bias and misunderstandings in communication.
- Competency 5: Describe the importance of working effectively in diverse work environments.
- Describe the importance of working effectively in diverse work environments.
- Competency 6: Write using a clear purpose, organization, tone, and sentence structure.
- Attempt APA style citations.
- Appropriately addresses all components of the assessment prompt, using the assessment description to structure text.
- Competency 1: Describe the effects of culture, ethnicity, and diversity on the human experience.