Science Question

Overview

Choose one of the following successful ad campaigns:

1. "Just Do It" by Nike
2. "Think Different" by Apple
3. "Got Milk?" by California Milk Processor Board
4. "Share a Coke" by Coca-Cola
5. "The Man Your Man Could Smell Like" by Old Spice
6. "The Most Interesting Man in the World" by Dos Equis
7. "Dove Real Beauty" by Dove
8. "The Power of Dreams" by Honda
9. "A Diamond is Forever" by De Beers
10. "Red Bull Gives You Wings" by Red Bull

In a minimum of 2 pages, please do the following:

1. Summarize: Provide a summary of the ad or include a screenshot, and explain what the intent behind the ad is.
2. Analyze: Look at what the ad actually says. What is the message of the ad? What are they trying to convey? How do they appeal to the audience?
3. Describe: How does social media affect the intent and the actual message? How did social media play a role in spreading the message? Were any specific social media platforms used more effectively than others?
4. What made it successful (or not successful)? Was the campaign well-received by the public? Did it achieve the goals it set out to achieve? What metrics were used to determine its success?
5. After reviewing the ad, what are your opinions about the product or brand? Did the ad change your opinion about the product or brand? Did it create a stronger connection between you and the product or brand?
6. What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services? How did the brand utilize these platforms to promote the campaign and interact with its audience effectively?