Overview
this is the topic that i chose
Biotechnology For Due Diligence Personalized Healthcare: Oncology biomarkers and companion diagnostics. If this is too broad, I can focus on HER2.
Pillar Discussion #1; Due Diligence
Hi All! As of now for due diligence you have selected your biotechnology & assessed it via strategic planning models. The next step is Pillar Discussion #1. These discussions will be leveraged for your final due diligence paper. So this discussion is a way to iterate on your initial thoughts prior to including it in your final paper.
Pillar Discussion #1 Instructions (DUE SUNDAY, SEPT. 29th, by Midnight EST);
Please research and post a one to two page write-up on the following aspects of your biotechnology;
What IP / legal protections does your technology have? Which company or companies holds the ownerships of these legal protections / intellectual property?
What clinical trials have been leveraged for your technology to get it to market? Are there any post-FDA launch clinical trials / monitoring occuring for your technology?
These two topics should be familiar as they were in the past modules. Please reference your textbooks, lectures, and outside sources to write a compilation of your research into a one-to-two-page write-up.
https://thedigitalelevator.com/life-sciences-biote...
Supplemental Podcast To Listen To
How To Successfully Market to Pharmaceutical and Biotechnology IndustriesLinks to an external site.
Excerpt of Podcast Description:
Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water - 1) Global Market Insights reports that the global biotechnology market size is projected to surpass USD $775 billion by 2025. 2) Global Newswire reports that the global pharmaceutical manufacturing market is to grow from USD $357 billion to $1173 billion by 2030. This expected growth will increase the demand for various biotechnology & pharmaceutical manufacturing products. Companies working in this Bio/Pharm space have to find quality Direct Marketing options that can reach their target audience by Title, Industry, Interest, Technologies Used, etc… This is why I asked my guest Amy Miller to come back on The World Innovators Podcast to specifically talk about the Bio/Pharma area. Here are some of the topics we discussed: • The importance of reaching a specific audience that would be interested in the product or service being promoted. For example - reaching people involved in Gene Regulation Therapy, Clinical Trials, Assay, etc.… • Direct marketing is a great way to get your message in front of the right people interested in buying. • Set up your marketing strategy so that you concentrate on building partnerships/relationships and the sales will come. • How to protect your company from being blacklisted and your company's online promotions from being shut down.