Overview
USE RESOURCES BELOW, APA CITATION CHECK FOR PLAGIARISM. DO NOT USE TURNITIN
https://cdn-media.waldenu.edu/2dett4d/Walden/HLTH/4115/04/orgchart/index.html
https://healthcareweekly.com/healthcare-marketing-step-by-step-plan/
Harris, J. M., & Inniger, M. C. (2024). Healthcare strategic planning (5th ed). Chicago, IL: Health Administration Press.
- Chapter 8, “Phase 3: Strategy Formulation” (pp. 149–174)
- Chapter 9, “Phase 4: Transitioning to Implementation” (pp. 175–203)
https://www.score.org/resource/blog-post/3-tactics-every-healthcare-marketing-plan-must-include
https://healthcaresuccess.com/blog/healthcare-marketing/healthcare-marketing-strategy.html
https://www.ahrq.gov/talkingquality/distribute/promote/social-marketing.html
https://www.ahrq.gov/talkingquality/distribute/promote/index.html
Developing a Marketing Plan
You are a consultant that has been brought into a healthcare facility in the community to assist in developing a marketing plan. Select a healthcare facility in your community on which to focus. This should be a facility that you are interested in and may want to consider for employment in the future. It could also be your current employer (if applicable). You will analyze the facility and its competitors then create a marketing plan to present to the administration.
Your proposal should be in PowerPoint form with accompanying speaker notes. The speaker notes should reflect what you would say were you to give this presentation in person. Follow this guide and the slide recommendations to complete your presentation:
- Slide 1: Title Slide
- Include an appropriate title along with the competency number and date.
- Slide 2–3: Describe the Healthcare Facility
- Include information about the type of organization, the services offered, and whether it is not-for-profit or for-profit.
- Describe the type and number of patients that are serviced.
- Slides 4–11: Marketing Plan
- Define the target market for the facility
- Include geographic, demographic, psychographic, and behavior information to describe the target market.
- Analyze the competition.
- Describe at least two facilities that offer similar services or target a similar market.
- Describe the differences between the chosen facility and its competitors that might lead a patient to choose one over the other.
- SWOT Analysis……….. https://www.smartdraw.com/swot-analysis/
- https://www.liveplan.com/blog/planning/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples
- Describe at least three of each:
- Strengths
- Weaknesses
- Opportunities
- Threats
- Note: You may want to revisit the resources on SWOT analyses in MG4001 to complete this section.
- Describe at least three of each:
- Describe three specific services that the chosen facility offers that you will market.
- For each of the three services identified, develop one strategy and one tactic.
- Develop a plan for one piece of marketing material for each service (e.g., PSA, commercial, billboard, etc.).
- Explain how you will use a website and social media in marketing these services.
- Define the target market for the facility
- Slide 12: References
◦ Reference at least two scholarly sources in APA format.