Post an annotated bibliography of at least SIX resources related to the research topic with a detailed notes section that contains the following:
- Incorporation and analysis of the Learning Resources from this 2-week unit, including identification of any apparent gaps in the literature
- An original research topic related to the week’s literature (the proposed research topic can be related to the general topic for the week or to gaps in the literature for the week, or it can be related to a specific reading for the week)
- Background information on the research topic, including identification of principal schools of thought, tendencies in the academic literature, or commonalities that define the academic scholarship regarding your topic
- Evaluation of the main concepts with a focus on their application to business/management practice and their impact on positive social change
- A minimum of 6 peer-reviewed, scholarly new references
Recommended Readings
- Agnihotri, R., Dingus, R., Hu, M. Y., & Krush, M. T. (2016). Social media: Influencing customer satisfaction in B2B sales.Links to an external site. Industrial Marketing Management, 53, 172–180. doi:10.1016/j.indmarman.2015.09.003
- Bernard, M. (2016). The impact of social media on the B2B CMO.Links to an external site. Journal of Business & Industrial Marketing, 31(8), 955–960. doi:10.1108/JBIM-10-2016-268
- Cawsey, T., & Rowley, J. (2016). Social media brand building strategies in B2B companies.Links to an external site. Marketing Intelligence & Planning, 34(6), 754–776. doi:10.1108/MIP-04-2015-0079
- Holliman, G., & Rowley, J. (2014). Business to business digital content marketing: Marketers’ perceptions of best practice.Links to an external site. Journal of Research in Interactive Marketing, 8(4), 269–293. doi:10.1108/JRIM-02-2014-0013
- Ngai, E. W. T., Tao, S. S. C., & Moon, K. K. L. (2015). Social media research: Theories, constructs, and conceptual frameworks.Links to an external site. International Journal of Information Management, 35(1), 33–44. doi:10.1016/j.ijinfomgt.2014.09.004
- Pfeffer, J., Zorbach, T., & Carley, K. M. (2014). Understanding online firestorms: Negative word-of-mouth dynamics in social media networks.Links to an external site. Journal of Marketing Communications, 20(1/2), 117–128. doi:10.1080/13527266.2013.797778
- Siamagka, N.-T., Christodoulides, G., Michaelidou, N., & Valvi, A. (2015). Determinants of social media adoption by B2B organizations.Links to an external site. Industrial Marketing Management, 51, 89–99. doi:10.1016/j.indmarman.2015.05.005
- Zolkiewski, J., Story, V., Burton, J., Chan, P., Gomes, A., Hunter-Jones, P., O'Malley, L., Peters, L. D., Raddats, C., & Robinson, W. (2017). Strategic B2B customer experience management: The importance of outcomes-based measures.Links to an external site. Journal of Services Marketing, 31(2). doi:10.1108/JSM-10-2016-0350
- Purdue Online Writing Lab. (2007a). Designing an effective PowerPoint: Quick guideLinks to an external site. [PowerPoint slides]. Retrieved from https://owl.purdue.edu/owl/general_writing/visual_...
- Purdue Online Writing Lab. (2007b). Peer review: Looking at texts from a reader’s perspectiveLinks to an external site. [PowerPoint slides]. Retrieved from https://owl.purdue.edu/owl/teacher_and_tutor_resou...