Overview
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The three categories of ideological explicitness are explicit, avant-garde, and implicit. Explicit ideology leans into the informational purpose of art. They are trying to tell the audience something clearly, and perhaps trying to influence the audience to take action in some way. This type of approach can include advertisements or even obvious propaganda. Subtlety doesn’t often have a home in explicit ideology. Avant-garde is abstract and focuses on the form and artistic side of filmmaking itself. It often has the goal of being aesthetically pleasing rather than communicative of a grander message. As such, they can often seem to lack moral value. Avant-garde is the opposite of explicit ideology. Implicit ideology is where the majority of mainstream movies lie. This is the middle ground between avant-garde and explicit ideology. A balance of both entertaining aesthetics and presenting an educational message is found in this style. However, instead of the message being delivered outright in the viewers face, it is hidden in dialogue or subtle visual cues.
Ideology serves as a “disguised language” in film due to how it is always present and often subtle or invisible. The audience takes in the ideology presented by a film when they get invested into it. This can be in the form of right and wrong, privilege in characters, or even presenting role models with negative traits.The three broad categories of ideological explicitness in film are explicit, avant-garde. The podcast refers to this disguised language as the “ventriloquist of ideology”.