Overview
Watch the film, The Merchants of Cool, by clicking on the link below. Pay particular attention to how "cool" is a cultural element. Notice where it begins, how corporations use it to create access to markets, and how cool dies through this corporate culture process.
After watching the film, answer these questions and submit them in this assignment:
- What are 2 examples of material culture from ICP?
- What are 2 examples of non-material culture shared by Sprite, MTV, and Interscope Records?
- You must answer my exact questions and provide evidence from the film Merchants of Cool to support your claim.
- To provide evidence, include the timestamp of the film scenes to which you are referring.
- The timestamp allows me to review the accuracy of your evidence