Overview
Objective
To gain an understanding of how to project expected profits and determine breakeven points for e-commerce, direct marketing or even retail companies using a simple model.
Why this Assignment is Important
In order to market to customers we need to spend money. The time we put in in creating a program is also a cost expense. So we focus not just on the cost of media but the cost of our time to create a program. Once we know the cost then we also have to determine how much response we need to our offering to determine if the program we created is going to be profitable. While this is a simple assignment, it will help you understand the importance of profit projections when creating a program as an intern, director, CMO or CEO of a company
What you need to do
Solve the the Expected Profit and Breakeven Homework that are attached. Solve in EXCEL an ChatGPT. Provide a brief analysis of your results
Deliverable
- Transfer the numbers from the word document to an EXEL document
- Solve the problems using EXCEL; submit an EXCEL workbook
- Solve the problem again using Chat; submit a word document with prompts
- Analyze the results
- Show your work in EXCEL and ChatGPT
- Analyze the resulting information
- Come to some conclusions supported by your numbers
- Provide some intuitive conclusions that might need further reserch
- Make supported rationalzed recommendations and predictions