Overview
Objective
To apply and create and LTV model for your prospects - I will allow group work but EACH member must submit a file with the work done it.
Why this assignment is important
All marketing programs must make money. Customer must be your customers for a longtime to make money. This assignment will provide you with the opportunity to create projections to create a rough LTV of your prospect audiences
What you need to do
You must use either EXCEL or the HBS LTV EXCEL program to figure out the LTV of your prospects. This can be a very rough estimate but you must show your work. You should seek out from secondary resources (cite them) that provide you with a good rationale for your projections
Deliverable
3 - 5 page PPT, recorded, detailed notes, names on slides. Present in class on April 17th