multiple choice

Post ID: 3381198

Question 14 (2.9 points)

Saved

In looking for a sample population of Black American Women, 26 to 35, residing on our database we would do the following

Question 14 options:

Select the first, the 13th, 14th, 45th and 89th names on the file

Find the last 500 names on the file

Do an Nth name select on the file

Select the first 100 names off the database

Question 15 (2.9 points)

Saved

A flat file database is what?

Question 15 options:

Multiple Tables

Highly purposeful

Transaction oriented

A text based storage system

Question 16 (2.9 points)

Saved

Which of the following is not a valid reason for purging or removing customers from your marketing database?

Question 16 options:

Customer only orders during the past 6 month promotional period

Non-deliverable or invalid mailing address

Unable to confirm address for the past two years

Inactive for the past three years

Question 17 (2.9 points)

Saved

CEO Luna Lee is concerned about a biased result, thus she needs to do what?

Question 17 options:

Pull names randomly

Eliminate anyone who ever responded via social media

Pulling names that have little relation to the final result

Find people who want to be taken off her list

Question 18 (2.9 points)

Saved

Horace Greeley wants to take a sample of a middle aged men living in Flushing Queens. Why would he do this?

Question 18 options:

To watch people squirm

To determine if they like Korean food

To smell the roses

To change tires in the neighborhood

Question 19 (2.9 points)

Saved

A relational database can be used most efficiently to do what?

Question 19 options:

Retrieve items in a warehouse

Connect a variety of information types

Find telephone numbers in a telephone database

Have one large table

Question 20 (2.9 points)

Saved

How can a database be accountable for expenses?

Question 20 options:

Customer can be organized by demographics

Customers can access accounts online

The success of a specific interactive program can be tracked

Customers spend less

Question 21 (2.9 points)

Saved

What is a sample?

Question 21 options:

The whole population of the people we want to reach

Random NTH name selection of people we want to talk to

We count them in a sequence as in 1,2,3,4 etc.

A place on a frozen planet

Question 22 (2.9 points)

Saved

Politician Olivia Engle wants to improve the yield of her database to raise money for her political campaign. Who should she eliminate from her database?

Question 22 options:

Major donors who contributed $25,000 or more

Donors who contributed $5 or less

Females who make donations

People who don't pay their bills

Question 23 (2.9 points)

Saved

We need to reach people living in a specific zip code in Brooklyn, primarily male, Hispanic, and 35 to 54 years old. What would a representative sample of this population look like?

Question 23 options:

Younger than our target audience

Older than our target audience

A mixture of male and female

The same as our target audience

Question 24 (2.9 points)

Saved

A key assumption of CRM is:

Question 24 options:

Retaining an existing customer is usually more profitable than acquiring a new one

A focus on immediate sales volume leads to better CRM

New customers have lower overall costs

Constantly contacting good customers always yields lower costs

Question 25 (2.9 points)

Saved

Why is NYU SPS onto a good representative sample of NYC?

Question 25 options:

NY is diverse, made of many types of people of all ages

There are many other ethnic groups in NYC

There are 40 other colleges within an hour drive of East 42nd. Street

NYU and NYC are made up of many type of students

Question 26 (2.9 points)

Saved

CMO Grace Liu wants to pull data together because individual data points are too small by themselves to generate meaningful information. What is the CMO creating?

Question 26 options:

Cross tab variables

Univariate variables

Logic counter variables

Longitudinal variables

Question 27 (2.9 points)

Saved

Parts, cars and mechanics have what type of relationship?

Question 27 options:

	Towsome
	Unitarian
	Secondary
	Ternary