Overview
You have been asked to write a draft press release to be reviewed by the public relations (PR) department, based on a recent SEC penalty incurred by the company.
Directions
Read the full scenario provided in the Supporting Materials section to write a draft press release summarizing the violation and corrective measures so that the public will continue to trust Oscar Brands after a recent fine by the SEC. Prepare an email to send the draft press release to the PR department so they can review it and update it for the company website.
Specifically, you must address the following rubric criteria:
- Explain why it is important to manage public perception in the aftermath of the scandal in this scenario.
- Explain how professional accountants have a duty to the public interest.
- Summarize the violation and current situation.
- Explain how leadership styles and ethics can potentially allow for accounting ethics violations related to this scenario.
- Describe corrective measures taken by the company.
- Explain why investors can trust the company and their financial statements.
What to Submit
Submit your professional email as a 1- to 2-page Microsoft Word document with single spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to APA style.
Supporting Materials
The following resource supports your work on this assignment:
Scenario: Module Four Activity Press Release Scenario Use this scenario to work on your assignment.
Module Four Activity Rubric
| Criteria | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value |
|---|---|---|---|---|---|
| Manage Public Perception | Exceeds proficiency in an exceptionally clear, insightful, or sophisticated manner | Explains why it is important to manage public perception in the aftermath of this scandal | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding details related to why it is important to manage public perception in the aftermath of this scandal | Does not attempt criterion | 10 |
| Duty | Exceeds proficiency in an exceptionally clear, insightful, or sophisticated manner | Explains how professional accountants have a duty to the public interest | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding details related to how professional accountants have a duty to the public interest | Does not attempt criterion | 10 |
| Summarize the Violation | Exceeds proficiency in an exceptionally clear, insightful, or sophisticated manner | Summarizes the violation and current situation | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding details related to the violation and current situation | Does not attempt criterion | 15 |
| Leadership Styles and Ethics | Exceeds proficiency in an exceptionally clear, insightful, or sophisticated manner | Explains how leadership styles and ethics can potentially allow for accounting ethics violations related to this scenario | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding details related to how leadership styles and ethics can potentially allow for accounting ethics violations related to this scenario | Does not attempt criterion | 15 |
| Corrective Measures | Exceeds proficiency in an exceptionally clear, insightful, or sophisticated manner | Describes corrective measures taken by the company | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding details related to corrective measures taken by the company | Does not attempt criterion | 15 |
| Trust the Company | Exceeds proficiency in an exceptionally clear, insightful, or sophisticated manner | Explains why investors can trust the company and their financial statements | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding details related to why investors can trust the company and their financial statements | Does not attempt criterion | 15 |
| Clear Communication | Exceeds proficiency with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress towards proficiency, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 10 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 10 |
| Total: |