Overview
Instructions
Select a Group and a Research Topic: Choose a topic from the list provided below or propose your own in drop box, subject to approval. Your topic should be relevant to current business practices, trends, and customer issues.
Title: Create a concise and informative title for your research proposal. Introduction: Introduce your chosen topic, highlighting its relevance and significance in the current business context.
Research Question(s): Clearly state the research question(s) and objectives your study aims to answer.
Literature Review: Conduct a preliminary literature review to provide background information on your topic, to justify the need for your study, and to develop propositions from. Propositions: What propositions or hypotheses do you propose that your research would (if you collected data) answer. The variables within your hypotheses should be measurable and a statistical test should be able to be performed which proves your proposition/hypothesis or not.
Methodology: Outline the research methods you will use to answer your research question(s). This should include your approach (qualitative, quantitative or mixed), to how you will collect the data, who you would collect it from, how you will get the sample and types of statistical analyses you would use.
Discussion and Expected Outcomes: Discuss what results you expect from your research and how they might contribute to the academic theory and the field of business.
References: Include a list of references in APA format (in alphabetical order based on the author or if no author tilte of the document/source) for the sources you used in your literature review. Ten minimum and ½ must be from academic journals (good source is “Google Scholar”).
Submission Your extended abstract/proposal should be between 9-10 pages long, double-spaced, andsubmitted via the course's D2L drop box.
Potential Research Topics (or you may choose your own)
Impact of Corporate Social Responsibility (CSR) on Brand Image: Exploring how businesses’ CSR initiatives influence consumer perceptions and brand loyalty.
Analysis of Leadership Styles in Remote Work Environments: Investigating how different leadership styles affect team productivity and employee morale in remote settings.
The Role of Technology in Streamlining Supply Chain Management: Examining the advancements in technology and their effects on the efficiency of supply chain processes
. Use of AI Technology while shopping: Examine acceptance and use of new AI technology while shopping in a brick and mortar store
Consumer Attitudes Toward Green Products: Understanding the factors that influence consumer preferences for environmentally friendly products. Impulse and unplanned shopping based on personality types, smart phone use or other variables.
Remember, this is an opportunity to explore a topic of interest in-depth and demonstrate your understanding of the research process. I look forward to reviewing your innovative proposals.