Overview
You are required to identify and introduce an emerging firm in a specified country steering a radical innovation or disruptive technology. Furthermore, you will formulate an internationalisation strategy for expansion outside the firm’s home country to a named country leveraging on its radical innovation or disruptive technology
Furthermore, you are required to:
- Present, in a report format, the selected market for international expansion focusing on the size, growth potential, customer readiness, cultural proximity and institutional environment
- Articulate the value proposition of the emerging firm’s radical innovation or disruptive technology for clients in the selected market
- Suggest a mode of entry into selected market
- Outline the resource commitment of the emerging firms’ internationalisation, in terms of the financial and resource outlay needed
- Introduce and apply pertinent theories from the module and/or the fields of international business and innovation
- Present a conclusion summarising the highlights of the report
Also note that:
- The emerging firm, its operations and disruptive technology may traverse multiple industries