This week, we traveled through the product life cycle marketing process. This process sits at the heart of everything done within an organization: creating a product or service that both teams and customers believe in. Each stage in this process, from launch to retirement, presents challenges and opportunities to navigate.
Requirements
- Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial discussion response post that is due on Thursday and 2 replies to classmates or your faculty member that includes a second day of activity, due by Monday.
- All discussion responses and peer replies must be made in the academic week they are assigned in order to earn credit.
- Posting all three of your messages on the same day will yield a loss of 10 points as you will be missing one day of required activity.
- Discussion question responses must be a minimum of 175 words and peer replies should be at least 75-100 words.
Due Thursday -Day 3- Initial Discussion Response - 20 points possible - Please choose Set A OR Set B to respond to. Discussion Responses must address ALL aspects of the question set you choose and be at least 175 words.
OPTION A - (Optional: See the supplemental resource list at the bottom for ideas)
Respond to the following in a minimum of 175 words:
- Discuss what the product life cycle is (PLC).
- Select a product or service from a for-profit company you work for or are familiar with. Who is the company (if you can share) and what product or service did you choose to analyze?
- Based on this week's materials on the product life cycle, what stage is the product/service currently in?
- What led you to conclude the product/service was in this stage?
- What types of changes will most likely occur to your selected product or service as it continues through the product life cycle?
- How will this affect the marketing of your selected product or service? Consider the 4 P's
OR
OPTION B - (Optional: See the supplemental resource list at the bottom for ideas)
Respond to the following in a minimum of 175 words:
- Discuss what the product life cycle is (PLC) - It also includes services.
- Select a service provided by a nonprofit organization you work for or are familiar with. What is the service and who is the nonprofit?
- Based on this week's materials on the product life cycle, what stage is the service currently in?
- What led you to conclude the service was in this stage?
- What types of changes will most likely occur to your selected service as it continues through the product life cycle?
- How will this affect the marketing of your selected service? Consider the 4 P's
Due Monday -Day 7 - At least 2 peer replies worth 10 points each for a total of 20 points possible.
Peer replies must be 75 - 100 words .
Be professional.
Be sure to cite your sources using APA format. The Reference and Citation Generator in the library is a great tool to help with this process.