discussion 1. Marketing
Set A (Optional: See the supplemental resource list at the bottom for ideas) - Due Thursday
If you selected this option, be sure to respond to the following in a minimum of 175 words:
For this discussion:
- Using your own experiences/observations, or research, discuss an international advertising mishap in terms of the company not fully understanding the culture it was promoting its product(s) in.
- Describe the company’s marketing message and the resulting target market response.
- What cultural norms were present that the company did not take into consideration with its messages?
- What actions do you feel the company did wrong and why (Discuss at least two)?
- How would you have created their message differently to be inclusive and aligned with the culture?
OR
Set B (Optional: See the supplemental resource list at the bottom for ideas) - Due Thursday
If you selected this option, be sure to respond to the following in a minimum of 175 words:
For this discussion:
- Using your own experiences, our course materials, or other research, locate a company who has had great success advertising internationally and one that has had problems advertising internationally.
- Write a compare and contrast of the two example companies’ international marketing messages.
- What was successful in terms of culture and what could have been executed better? Please share examples.
- What changes would you make to their campaigns, if any, to be inclusive and culturally aligned with their messages?
Discussion 2 research methods (uploaded)
From the Akron's Children's Hospital, Part A case, answer the following questions:
- What is the management-research question hierarchy for Akron Children’s Hospital?
- What are the advantages/disadvantages of an observation study for this research?
- What does the brand promise recommendation reveal about what researchers experienced and concluded from their study?
- If you were designing such an observation study, what would you direct researchers to record/look for/listen for?
- What ethical issues would surface in hospital studies in general and this study in particular