1) discussion
Determining Benchmarks
This week, we covered Chapter 7, Budgeting, and Chapter 8, Evaluating Variances from Standard Costs. Budgeting is used to project revenue and costs into the future, typically twelve months. Evaluating variances from standard costs is the process of evaluating performance against benchmarks serving as goals. From the company you used in Week 1, please speculate how benchmarks can be determined when evaluating variances from standard costs. Provide detailed examples and explain how you arrived at those examples.
Please make an initial post and two replies to either your classmates or your professor. The initial post must be at least 75 - 150 words with one external reference in APA format, while your replies must be at least 100 words.
2) assignment 1 ACC226 Week 4 Assignment
Coca-Cola Sales
Coca-Cola’s primary line of business is the making and selling of syrup to bottlers. These bottlers then sell the finished bottles and cans of Coca-Cola to the consumer. Coca-Cola measures its sales volume in two ways: (1) gallon shipments of concentrates and syrups and (2) unit cases of finished product (bottles and cans of Coke sold by bottlers).
Use the following link to find the most current annual review for Coca-Cola.
Answer the following questions:
1. In your opinion, are Coca-Cola’s marketing expenditures a fixed cost, variable cost, or mixed cost? Give justification for your answer.
2. Are sweeteners and packaging a variable cost or fixed cost? What is the impact on the contribution margin of an increase in the per unit cost of sweeteners or packaging? What are the implications for profitability?
3. Which of the two measures cited for measuring volume represents the activity index? Why might Coca-Cola use two different measures?
Please be thorough with your responses, answering each question completely. Your paper should adhere to APA formatting, including double-spacing and references, if applicable.3
3) discussion 2
Poor Persuasion or Sales Letter
Perform an Internet search to locate an example of a sales letter. You may also locate one you received in the mail or at work. Attach a copy (a link document, or scan), and discuss the strengths and weaknesses of the letter in regards to the quality of the argument it presents.
4) assignment 2 Persuasive Sales Messages
This week you’ll be creating your own sales letter to sell a product! Feel free to get creative and invent a product or sell one you’re familiar with or admire. Now for this assignment imagine yourself as the marketing director for the company selling that product. You are in charge of writing a one-page (250 words double spaced) sales letters to help sell your product!
You will need to create that one-page sales letter using the persuasive techniques you’ve learned from this week’s lecture and textbook chapter. Organize your sales letter covering the four steps of the AIDA Strategy for Sales Messages. You will be graded on your effectiveness to sell this product and the use of the persuasive techniques learned this week.
On a separate page, after the end of the sales letter, share a paragraph (150 words) about who your target audience was, the persuasive techniques you used, and clarify how you used the AIDA strategy.
After you have completed your assignment, title your file(s) with:CourseID_LastNameW4Assignment (ex. EN101_SmithW4assignment), attach them to this dropbox, and press Submit.